Things are surely changing as a result of the Covid-19 pandemic. The world’s finances and social customs are being stressed. Many people are currently without their standard income and when the inevitable return to work arrives, some won’t have a job to return to, and many will have debt they never prepared for. Here are some questions we have to ask.

How many businesses will close their doors for good?
How many businesses will have to downsize their staff to survive?
How many people will lose their housing?
How many won’t be able to find new housing?
How long will people struggle to pay back rent?
How many property managers won’t be able to find new tenants?

When we resume work we’ll still be in troubled times. Can we afford to go back to what we considered normal? Information isn’t always consistent, but one source says 78% of people working in the U.S. live paycheck to paycheck. Knowing (now) that it is possible for our global culture and economy to go into disorder, do we want to return to living paycheck to paycheck? “Chance favors the prepared mind,” this phrase has never been more relevant.

A classic personal finance strategy is to have an emergency fund that allows someone to live 3-6 months without any income. Most of us don’t have this. If living paycheck-to-paycheck is the standard, than true financial stability comes only from job security. 99% of businesses in the U.S. are considered small (having less than 500 workers). New Flower Studio Body Piercing is in the 18% of U.S. businesses that have a staff with less than 20 people.

If a person’s current job is their only source of income, and they don’t have at least three months of income saved, their security is solely based on the company’s ability to survive. We now know small businesses won’t always survive tough times. Here’s some numbers to consider, 90% of small businesses don’t last long term. According to the Bureau of Labor Statistics about 20% fail in their first year, and about 50% of small businesses fail in their fifth year. 

Many small businesses, including piercing studios like ours, are learning the value of a corporate “rainy day” fund. We’re all closed right now and hopefully we’re all accepting this time off as a teachable moment. But, without any notable revenue, how many months can a business still pay rent and other expenses? We won’t likely see every piercing studio across the globe reopen. There are now more questions to ask.

What will unemployed piercers do?
How long before the surviving studios can afford to hire them?
How will unemployed piercers afford to relocate to a new city for a piercing job?
How long will it take for surviving studios to return to the same revenue?
How long will it take for our clients to be able to afford our products and services again?

We live in uncertainty now and no matter what the future really looks like, we will move forward. Most of us will have to think differently about our personal finance and business management. Part of preparing differently is thinking differently. This requires a different vocabulary.

All industries have their own nomenclature. Body piercing is no exception. In the world of big business you’ll hear the language of that world. If you spend a day in a piercing studio you’ll hear the terminology specific to our mixture of art and science. We spend our days using the vocabulary to describe piercings, jewelry, anatomy, equipment, techniques, sanitation, aftercare, troubleshooting, and more.

Truth is self evident, and the time has come for global industries to coexist in harmony with the world around them. There’s no greater evidence of this than the Business Roundtable having revised its mission statement in 2019 from “The primary purpose of a business is to maximize profits for its owners or stakeholders” to “…respect the people in our communities and protect the environment by embracing sustainable practices across our businesses.”

Moving forward, we as small business owners and our team members can orient ourselves in a way that helps promote our sustainability in troubled times. The future of our industry and our own businesses may depend on this. Below we present terms that should be new keywords in our studios, our industry, and our lives. If we use these words regularly it’s only a matter of time before they genuinely reflect our attitude, decision making, and actions. After all, talk is cheap and actions speak louder than words. 

Accelerate– begin to move more quickly.

Acceptance– willingness to tolerate a difficult or unpleasant situation.

Achievement– a thing done successfully, typically by effort, courage, or skill.

Actualize– make a reality of.

Adapt– become adjusted to new conditions.

Admire– regard (an object, quality, or person) with respect or warm approval.

Advance– move forward in a purposeful way.

Advantage– a condition or circumstance that puts one in a favorable position.

Alchemy– a seemingly magical process of transformation, creation, or combination.

Allocate– distribute (resources or duties) for a particular purpose.

Ally– a person or organization that cooperates with or helps another in a particular activity; combine or unite a resource or commodity with (another) for mutual benefit; side with or support.

Altruism– the practice of selfless concern for the well-being of others.

Ambition– a strong desire to do or to achieve something, typically requiring determination and hard work.

Approach– start to deal with (something) in a certain way; come near or nearer to (someone or something) in distance or time.

Ascent– a rise to an important position or a higher level.

Aspiration- a hope or ambition of achieving something.

Asset– a useful or valuable thing, person, or quality.

Attraction– the action or power of evoking interest, pleasure, or liking for someone or something.

Awakening– an act or moment of becoming suddenly aware of something; the beginning or rousing of something.

Aware– well-informed about a particular situation or development.

Backbone– a symbol of strength in character.

Balance– a condition in which different elements are equal or in the correct proportions, stability of one’s mind or feelings, harmony of design and proportion, a counteracting force, to remain in or return to a steady position.

Belief– trust, faith, or confidence in someone or something.

Beloved– very popular with or much used by a specified set of people.

Bond– a force or feeling that unites people; a shared emotion or interest.

Brightness– intelligent and quick-witted; giving an appearance of cheerful liveliness.

Brilliant– outstanding, impressive, very good, excellent, marvelous, exceptionally clever or talented.

Build– increase the size, intensity, or extent of.

Calm– not showing or feeling nervousness, anger, or other strong emotions.

Care– look after and provide for the needs of.

Cascade– a succession of devices or stages in a process, each of which triggers or initiates the next.

Caution– care taken to avoid danger or mistakes.

Certainty– the quality of being reliably true.

Character -the complex of mental and ethical traits marking and often individualizing a person, group, or nation. Moral excellence and firmness.

Clarity– the quality of being coherent and intelligible.

Climb– grow in scale, value, or power.

Coalesce– come together to form one mass or whole.

Coexist– exist in mutual tolerance despite different ideologies or interests.

Cohesion– the action or fact of forming a united whole.

Cognizant– having knowledge or being aware of.

Collection– a group of things or people.

Comeback–  to overcome downturns or periods of under performance and rebound to previous success or popularity.

Commodity– a useful or valuable thing.

Commune– a group of people possessions and responsibilities.

Community– a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals.

Configuration– an arrangement of elements in a particular form, figure, or combination.

Connection– people with whom one has social or professional contact or to whom one is related, especially those with influence and able to offer one help.

Constitute– (of people or things) combine to form (a whole).

Continuity- a state of stability.

Contribute– give one’s views in a discussion; give in order to help achieve or provide something.

Cooperation– association of persons for common benefit, the actions of someone who is being helpful by doing what is wanted or asked.

Coordinate– bring the different elements of (a complex activity or organization) into a relationship that will ensure efficiency or harmony.

Cornerstone– an important quality or feature on which a particular thing depends or is based.

Correct– meeting the requirements of or most appropriate for a particular situation or activity.

Course– the way in which something progresses or develops, a procedure adopted to deal with a situation.

Create– cause (something) to happen as a result of one’s actions.

Cultivation– the process of trying to acquire or develop a quality or skill.

Decorate– make (something) look more attractive by adding extra items or images to it.

Dedication– the quality of being committed to a task or purpose.

Dependable– trustworthy and reliable.

Depth– the quality of being intense or extreme; complexity and profundity of thought.

Determination– firmness of purpose; resoluteness.

Development– an event constituting a new stage in a changing situation.

Devise– plan or invent (a complex procedure, system, or mechanism) by careful thought.

Diplomacy– the art of dealing with people in a sensitive and effective way; the activity or skill of managing relations.

Direction– the course which must be taken in order to reach a destination.

Discipline– activity or experience that provides mental or physical training.

Distinction– excellence that sets someone or something apart from others.

Distinguished– successful, authoritative, and commanding great respect.

Drive– to carry on energetically.

Ecstatic– feeling or expressing overwhelming happiness or joyful excitement.

Effective– successful in producing a desired or intended result.

Efficient– achieving maximum productivity with minimum wasted effort or expense.

Effort– a vigorous or determined attempt.

Elaborate– involving many carefully arranged parts or details.

Elasticity– the ability of an entity to resume its normal shape after being stretched or compressed.

Elixir– a preparation supposedly able to prolong life or restore balance.

Embrace– accept or support (a belief, theory, or change) willingly and enthusiastically.

Enable– make possible.

Enact– put into practice (a belief, idea, or suggestion).

Endeavor– earnest and industrious effort, especially when sustained over a period of time.

Endurance– the power of continuing during unpleasant or difficult process or situation.

Enigmatic– difficult to interpret or understand; mysterious.

Enthusiasm– strong excitement of feeling.

Envision– imagine as a future possibility; visualize.

Establish– initiate or bring about, achieve permanent acceptance or recognition for.

Everliving– replaces “everlasting”, particularly in the context of Life Everliving.

Evolve– develop gradually, especially from a simple to a more complex form.

Excel– be exceptionally good at or proficient in an activity or subject.

Exceptional– unusually good; outstanding.

Excitement– a feeling of great enthusiasm and eagerness.

Explosive– relating to a sudden and dramatic increase in amount or extent.

Extend– exert or exercise oneself to the utmost.

Extrapolate-extend the application of (a method or conclusion, especially one based on statistics) to an unknown situation by assuming that existing trends will continue or similar methods will be applicable.

Excel– be exceptionally good at or proficient in an activity or subject.

Excellence– the quality of being outstanding or extremely good.

Facilitate– make (an action or process) easy or easier.

Faith– complete trust or confidence in someone or something.

Faithful– loyal, constant, and steadfast.

Fellowship– friendly association, especially with people who share one’s interests.

Fierce– showing a heartfelt and powerful intensity.

Flourish– grow or develop in a healthy or vigorous way, especially as the result of a particularly favorable environment.

Focus– an act of concentrating interest or activity on something; the state or quality of having or producing clear visual definition.

Fortitude- courage in pain or adversity.

Fortify– strengthen or invigorate (someone) mentally or physically.

Fortune– the success or failure of a person or enterprise over a period of time or in the course of a particular activity.

Forward– onward so as to make progress; toward a successful conclusion.

Foundation– an underlying basis or principle.

Fulfillment– satisfaction or happiness as a result of fully developing one’s abilities or character.

Future– a prospect of success or happiness.

Gift– a natural ability or talent; a very easy task or unmissable opportunity.

Goal– the destination of a journey, the object of a person’s ambition or effort; an aim or desired result.

Grace– simple elegance or refinement of movement; courteous goodwill; a divinely given talent or blessing.

Graduate– move up to a more advanced level or position.

Gratitude– the quality of being thankful; readiness to show appreciation for and to return kindness.

Gravity– extreme importance; seriousness.

Hallmark– designate as distinctive, especially for excellence.

Happiness– feeling of pleasure or contentment; having a sense of confidence in or satisfaction with a situation.

Harmonize– make consistent or compatible.

Heal– correct or put right; become sound or healthy again.

Healthy– of a satisfactory size or amount.

Heart– courage or enthusiasm especially when maintained during a difficult situation.

Heritage– valued objects and qualities such as traditions; denoting a traditional brand or product regarded as emblematic of fine craftsmanship.

Highest– extending above the normal or average level; great, or greater than normal, in quantity, size, or intensity; very favorable; ranking above others of the same kind.

Holistic– comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole.

Ideal– to recover from setback or frustration- the concept of what is perfect; most suitable.

Identity– a close similarity or affinity.

Improve– achieve or produce something better than.

Improvise– produce or make (something) from whatever is available.

Incorporate– combine (ingredients) into one substance.

Influence– the capacity to have an effect on the character, development, or behavior of something.

Ingenuity– the quality of being clever, original, and inventive.

Inherent– existing in something as a permanent, essential, or characteristic attribute.

InI– “I and I” is a term that reinforces the Rastafarian belief that JAH exists in all people, and everyone exists as one people, unified by JAH.

Inity– replaces “unity”, demonstrating a general pattern of replacing “you” and similar sounds with “I”.

Innate– inborn; natural, originating in the mind.

Innovate– make changes in something established.

Insight– the capacity to gain an accurate and deep intuitive understanding of a thing.

Instill– gradually, but firmly, establish an idea or attitude.

Integrity– the quality of being honest and having strong moral principles; moral uprightness; the state of being whole and undivided.

Intelligent– able to vary its state or action in response to varying situations, varying requirements, and past experience.

Interaction– reciprocal action or influence, communication or direct involvement with someone or something.

Irie– refers to positive emotions or feelings, or anything that is good. Specifically it refers to high emotions and peaceful vibrations. This is a phonetic representation of “all right”.

Iteration– the repetition of a process or utterance.

Itinual– replaces continually. It has the everlasting/everliving sense of I existing continuously.

Kindness– the quality of being friendly, generous, and considerate.

Leadership– the action of leading a group of people or an organization.

Leap– jump or spring a long way, to a great height, or with great force.

Learn– become aware of (something) by information or from observation; gain or acquire knowledge of or skill in (something) by study, experience, or being taught.

Legacy– a thing handed down by a predecessor.

Lesson– a thing learned by experience.

Lineage– a social group tracing its descent from a single ancestor.

Livication– replaces “dedication”, to rid itself of a connotation of death.

Livity– the energy or life-force, conferred by Almighty Jah (God), that exists within, and flows through, all people and all living things. The way a person or group people Iive.

Loyalty– a strong feeling of support or allegiance.

Manage– succeed in surviving or in attaining one’s aims, especially against heavy odds; cope.

Materialize-become actual fact; happen.

Medicine– a ritual, exercise, or practice believed to have emotional, mental, or spiritual healing power.

Method– orderliness of thought or behavior; systematic planning or action; a particular form of procedure for accomplishing or approaching something, especially a systematic or established one.

Milestone– an action or event marking a significant change or stage in development.

Mindful– focusing one’s awareness on the present moment, especially as part of a therapeutic or meditative technique.

Mitigate– make less severe, serious, or painful.

Momentum– strength or force gained by a series of events.

Mutual– experienced or done by each of two or more parties toward the other or others; (of two or more people) having the same specified relationship to each other.

Nature– the basic or inherent features of something, especially when seen as characteristic of it.

Navigate– travel on a desired course after planning a route, especially carefully or with difficulty.

Network– a group or system of interconnected people or things.

Normalize– bring or return to a normal or standard condition or state.

Nourishment– the action of nourishing someone or something.

Opportunity– a set of circumstances that makes it possible to do something.

Optimization– the action of making the best or most effective use of a situation or resource.

Oriented– find one’s position in relation to new and strange surroundings.

Outcome– the way a thing turns out; a consequence.

Outstanding– clearly noticeable.

Overstanding– replaces “understanding”, referring to enlightenment that raises one’s consciousness.

Passion– an intense desire or enthusiasm for something.

Perpetual– occurring repeatedly; so frequent as to seem endless and uninterrupted.

Perseverance– persistence in doing something despite difficulty or delay in achieving success

Persistence– firm belief in a course of action in spite of difficulty.

Perspective– true understanding of the relative importance of things; a particular attitude toward or way of regarding something; a point of view.

Philosophy– a theory or attitude held by a person or organization that acts as a guiding principle for behavior.

Plan– a detailed proposal for doing or achieving something.

Positive– constructive, optimistic, or confident. showing progress, gain, or improvement.

Power– the ability to act or have influence.

Prepared– ready to do or deal with something.

Preserve– maintain or keep alive.

Prioritize– determine the order for dealing with (a series of items or tasks) according to their relative importance.

Proceed– begin or continue a course of action. move forward, especially after reaching a certain point. do something as a natural or seemingly inevitable next step.

Process– a series of actions or steps taken in order to achieve a particular end.

Proficiency– a high degree of competence or skill; expertise.

Progress– forward or onward movement toward a destination. Advance or development toward a better, more complete, or more modern condition.

Proliferate– increase rapidly in numbers; multiply.

Promote– further the progress of (something, especially a cause, venture, or aim); support or actively encourage.

Prompt– an act of assisting or encouraging, assist or encourage, cause to take a course of action.

Propel– drive, push, or cause to move in a particular direction, typically forward.

Prosper– flourish physically; grow strong and healthy.

Protect– keep safe from harm or injury.

Purpose– the reason for which something is done or created or for which something exists.

Protagonist– an advocate or champion of a particular cause or idea.

Pursuit– action of following or pursuing something.

Rational– based on or in accordance with reason or logic, able to think clearly, sensibly, and logically, endowed with the capacity to reason. 

Realistic– having or showing a sensible and practical idea of what can be achieved or expected.

Realize– become fully aware of (something) as a fact; understand clearly, cause (something desired or anticipated) to happen.

Rebound– to recover from setback or frustration.

Rebuild– build (something) again after it has been damaged or destroyed.

Reconcile– cause to coexist in harmony; make or show to be compatible.

Recoup– regain (something lost or expended).

Recover– to bring back to normal position or condition.

Redirect– direct (something) to a new or different place or purpose.

Refresh– give new strength or energy to; reinvigorate.

Relationship– the way in which two or more people or groups regard and behave toward each other; the way in which two or more concepts, objects, or people are connected, or the state of being connected.

Reliable– consistently good in quality or performance; able to be trusted.

Renew– give fresh life or strength to.

Renovate– refresh; reinvigorate.

Reorganize– to restructure or rearrange something for improvement.

Reserve– a supply of a commodity not needed for immediate use but available if required.

Resilient– able to withstand or recover quickly from difficult conditions.

Resolute– admirably purposeful, determined, and unwavering.

Resolve– firm determination to do something.

Resourcefulness– the ability to find quick and clever ways to overcome difficulties.

Respect– a feeling of deep admiration for someone or something.

Respond– react quickly or positively to a stimulus or treatment.

Restful– having a quiet and soothing quality.

Revitalize– imbue (something) with new life and vitality.

Revive– give new strength or energy to.

Rewarding– providing satisfaction; gratifying.

Reverence– deep respect for someone or something.

Sacred– regarded with great respect and reverence.

Scale– the ability to grow without being hampered.

Service– the action of helping or doing work for someone, an act of assistance.

Shared– used, occupied, or enjoyed jointly with another or others.

Simplify– make (something) simpler or easier to do or understand.

Sincere– proceeding from genuine feelings.

Spirit– the quality of courage, energy, and determination or assertiveness.

Stabilize– make or become unlikely to change, fail, or decline.

Stable– not likely to change or fail; firmly established.

Stamina– the ability to sustain prolonged physical or mental effort.

Staying Power– the ability to maintain an activity or commitment despite fatigue or difficulty. 2 : an ability to recover from or adjust easily to misfortune or change. Capacity for continuing.

Steadfast– resolutely or dutifully firm and unwavering- steady or resolute; not wavering.

Stellar– exceptionally good; outstanding.

Strengthen– make or become stronger, reinforce, fortify.

Strive– make great efforts to achieve or obtain something.

Success– the accomplishment of an aim or purpose.

Sufficient– enough; adequate.

Support– give approval, comfort, or encouragement to, be actively interested in and concerned for the success of, a thing that bears the weight of something or keeps it upright, a source of comfort or encouragement, 

Sustainability– the ability to be maintained at a certain rate or level.

Symbiotic– denoting a mutually beneficial relationship between different people or groups.

Synchronize– coordinate; combine, tally; agree.

Tenacity– persistence in maintaining, adhering to, or seeking something valued or desired.

Transparent– easy to perceive or detect.

Tao– the principle underlying the universe, combining within itself the principles of balance and connection signifying the way, or code of behavior, that is in harmony with the natural order.

Target– an objective or result toward which efforts are directed.

Teachable– (of a person) able to learn by being taught.

Temporal– relating to worldly as opposed to spiritual affairs.

Tensile– capable of being drawn out or stretched.

Thrive– grow or develop well or vigorously. prosper; flourish.

Timely– done or occurring at a favorable or useful time; opportune.

Tradition– the transmission of customs or beliefs from generation to generation, or the fact of being passed on in this way.

Transcend– be or go beyond the range or limits of (something abstract, typically a conceptual field or division).

Transform– make a thorough or dramatic change in the form, appearance, or character of.

Transition– the process or a period of changing from one state or condition to another.

Treasure– an item or person that is loved and considered high value.

Tune– adjust or adapt (something) to a particular purpose or situation.

Trust– firm belief in the reliability, truth, ability, or strength of someone or something.

Unbreakable– not liable to break to be break easily.

Unique– being the only one of its kind; unlike anything else, particularly remarkable, special, or unusual.

Universal– affecting, or done by all people or things in the world or in a particular group.

Upright– strictly honorable or honest.

Value– a person’s principles or standards of behavior; one’s judgment of what is important in life.

Vision– the ability to think about or plan the future with imagination or wisdom.

Vital– absolutely necessary or important; essential.

Vigor– effort, energy, and enthusiasm.

Virtue– a good or useful quality of a thing.

Vision– the ability to think about or plan the future with imagination or wisdom.

Visualize– form a mental image of; imagine.

Vitality– power of enduring.

Wholesome– conducive to or suggestive of good health and physical or moral well-being.

Willpower– strong determination that allows you to do something difficult.

Wisdom– the soundness of an action or decision with regard to the application of experience, knowledge, and good judgment.

Zen– a state of calm attentiveness in which one’s actions are guided by intuition rather than by conscious effort

We can’t predict the timeline of recovery for our industry once the Covid-19 pandemic ends, assuming it ends. But we are certain all piercing studios are going to need support of some kind. Not many studios received the financial help we were all expecting. Those that did receive something may be required to repay what they were offered.

Even without loans or grants there are still resources we can all utilize. The Small Businesses Administration (SBA) is the federal agency that provides support to entrepreneurs. Funded by the SBA, the Small Business Development Center (SBDC) offers counseling to guide small businesses towards prosperity. (SCORE) is a non-profit organization that provides mentoring for small business owners in need of direction. The SBDC and SCORE are both organizations all small businesses should relationships with.

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